I've spent four years working with Hyundai - touching everything from broadcast and print, to digital, and social. I currently work as an Art Director on the Hyundai brand-side. My most recent work includes the Hyundai x Disney partnership "Question Everything" where we asked ourselves: what would it look like if two of the biggest brands in the world teamed up? "Question Everything" won a Silver Clio in 2021.
SPIDER-MAN: NO WAY HOME
We teamed up with Sony to produce a collaboration between everyone's favorite superhero: Spider-Man, and Hyundai's key vehicles: the IONIQ 5 and TUCSON. I was tasked to concept a custom poster to compliment the television spot. Our goal was to create something not just for our client, but for fans as well. The poster was featured online as a digital download,
within dealerships (where they were promptly taken home by super-fans) and at the
Spider-Man: No Way Home premiere (where again, they quite literally flew off the shelves.)